Join the Rare Team

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Rare is the connection point of all local activities, businesses, events and residents in DUMBO. As the brand grows, it will be treated as a rhizomatic living organism, sharing a single shared culture but adapting to the landscape of each neighborhood.

Rare acts as a guide for the first steps of new residents, helping them experience what it’s like to live in DUMBO–from viewing homes that fit their lifestyle, to giving them a feel for the restaurants and bars, art, culture and vibe of their new neighborhood. After they have settled in, Rare continues to be the place residents turn to for keeping current with the neighborhood’s vibrant community through editorial content, events, and exclusive offers.

Rare partners with the best businesses in the local area, helping them connect with the residents of the neighborhood to offer the services and products they want most. Rare also works to promote these businesses through recommendation, holding sponsored events, and consulting on how to bring new businesses to available spaces within DUMBO’s real estate market.